A mark.
A working standard.
RJ Myers & Company
Brand guidelines · October 2026
Built for the field.
Recognizable everywhere.
The identity.
One approved wordmark, two carefully matched appearances.
The mark
The orange RJ flows into a fuel hose and nozzle. The dark MYERS wordmark anchors the identity, with & Company held beneath it. Always use the supplied artwork as a complete unit.
The name
Write RJ Myers & Company in body copy. Preserve the spelling and ampersand. The confirmed email uses a different spelling: info@rjmeyers.com.
Source artwork: approved refined logo from the RJ Myers inventory app. These files preserve that artwork; they are raster PNGs, not production vector masters.
Give it room.
Keep the hose, nozzle and full company name clear at every size.
Size & placement
Recommended digital minimum: 180 px of visible artwork width. For print, begin at 45 mm and proof the smallest lettering. Keep the original proportions. Use the full logo in headers, documents and vehicle applications. For browser tabs and home-screen shortcuts, use the supplied RJ icon exports.
Protect the artwork
Do not stretch, rotate, retype, add effects or place it on busy photography. Do not separate the nozzle or hose. Use the correct light or dark version. Keep existing light and dark backing colors compatible with the supplied files.
Clear-space and minimum-size rules are recommended standards for this guide. A vector master and physical print proof are needed before signage, embroidery or vehicle production.
Orange has a job.
Use it to direct attention. Let the neutrals carry the rest.
Signal orange
#FF791F
RGB 255 / 121 / 31
Charcoal
#181A1D
RGB 24 / 26 / 29
White
#FFFFFF
RGB 255 / 255 / 255
Steel
#656D78
RGB 101 / 109 / 120
Use with intention
Start with roughly 70% neutral ground, 20% photography or contrast, and 10% orange. A call-to-action section may use a full orange field. Avoid unrelated accent colors.
Keep it readable
Use dark text on orange buttons. Small orange text on white uses #9A4206; on dark surfaces use #FFAD72. White text on bright brand orange does not meet normal text contrast.
Two modes.
One company.
Appearance changes the ground, not the identity.
Fuel systems.
Built to work.
Tank installations, upgrades and maintenance.
Request serviceFuel systems.
Built to work.
Tank installations, upgrades and maintenance.
Request service| Role | Light | Dark |
|---|---|---|
| Page background | #FFFFFF | #181A1D |
| Raised surface | #F3F4F4 | #202327 |
| Primary text | #24282B | #F2F3F5 |
| Secondary text | #656D78 | #A2A9B3 |
| Orange text | #9A4206 | #FFAD72 |
Clear at a glance.
Public Sans connects the website, documents and field app.
Public Sans
Aa Bb Cc Dd Ee Ff Gg
0123456789 & + /
Built to work.
Every connection matters.
Tell us about your site, your equipment and the work you need.
Digital scale
Website display: 46–100 px in Public Sans 500. Website headings: 34–58 px. Body: 15–18 px with 1.5–1.7 line height. Use sentence case, short headings and comfortable reading measures.
One consistent family
Use regular and medium weights for website headlines, 400 for body text and 550–600 for controls. Never stretch letters or use all-caps paragraphs. Public Sans is self-hosted; the kit includes its open-source license.
Sound like the crew.
Direct, capable and specific. Write for the person running the site.
Say what gets done.
“Tank installations, upgrades and maintenance.”
Use the language of the work: tanks, piping, monitoring, repairs. Lead with the service, then explain the next step.
Make action easy.
“Tell us what’s on your site.”
Use plain invitations. Say “Request service,” “Call the team” or “Discuss an installation.” Keep expectations concrete.
Show the real work.
Choose clear, well-lit images of tanks, piping, control panels and field equipment. Favor useful detail over generic industrial scenes. Keep safety context intact. Never invent customers, certifications, years of experience or results.
Use natural color or restrained monochrome for field photos. Label generated equipment imagery as illustration and keep it separate from project evidence. Avoid stock handshakes and decorative sparks.
Ready to put to work.
The same identity, from the site to the service desk.
Fuel-system installation
& maintenance
(805) 480-0910
info@rjmeyers.com
Service inquiry
Site address
Equipment & scope
Preferred timing
Kit includes approved logo artwork, app icon, Public Sans font and license, digital color tokens, and this guide. Print applications are layout examples; final artwork requires vector preparation and vendor proofing.